Babouche - Be partner

"...This API news will be the occasion to organize scientific international campaigns great scale, able to make reach new stages with polar research. These campaigns will be held as well in the northern hemisphere, as in the southern hemisphere and will take part to show the driving part which the polar areas with respect to the remainder of planet play. The effort of promotion near general public of this event must make it possible to present the vulnerable character of these areas, to attract rising generation of scientists, engineers, logisticians as well as new means.."

- From strong values

A innovating image - First boat to try this passage only to the veil, without engine.
A clean image - an ethics : respect of the environment
A volontary and dynamic image - a project which proposes competences and engagement.
An image of dream and youth.
A notoriety - Sponsorship of the project by Yvon Bourgnon and support of large navigators.
Une large couverture médiatique : presse écrite, télévisée, radiophonique et Web. Les articles déjà parus dans la presse écrite et sur le net sont visibles sur ce site.
A publicity thanks to a strong visibility in a major adventure...
Creation of a fan-club (Tee-shirt, poster, card..)

Register your company in a dash environmental and scientist while associating to you Adrenaline Expedition and exploit the image of a human adventure, a teaching project and a sporting challenge.

Potential of public relations and communication

- Strong points and events for the partners

Relation presses : a broad media cover, newspaper industry, televised, radiophonic and Web.
Baptism of the boat: organization of an event shock in a singular place + sponsorship of the project by Yvon Bourgnon.
Internet site: follow-up of forwarding thanks to the satellite telephone.
Montréal : the boat will stay some days in Montreal motivated by a strong enthousiasm of Canadian and Quebecker people: media events in Montreal.
Vancouver : Departure of forwarding for the passage of the North-West in May 2007, presence of the media and partners.
Follow-up of the expedition : on the web, through the media, production of a film , creation of a travel plan and publication of a book.
Quebec and Montreal : Arrival of the expedition by the Saint-Laurent river.
Before departure, presentation of the boat in singular places.
After the expedition, the boat will return to France for pedagogic, sportive events etc...
Opportunity for partners to use the image of the boat .